New Art Gallery Walsall – What’s On

I’ve worked with The New Art Gallery since 2008, after winning the pitch to revitalise the gallery’s brand and marketing style. The gallery had achieved great success in 2000 with the launch of its unique new building, designed by the architects Caruso St John. By the time I got involved their communications needed new life to spark interest and intrigue in the gallery once again.

My design for the brand refresh revitalised the existing gallery logo, using bold coloured backgrounds and dynamic positioning. Design elements were taken or connected to the edges to “open” the gallery and its work to the outside. The resulting combination created a bold, daring, and colourful style that stand out from the clean, white clinical look often synonymous with art galleries.

ClientThe New Art Gallery WalsallServicesPrint Design, BrandingYear2008 - 2015